Ages ago I worked on the Australian launch and sampling campaign for Lipton Sparkling Iced Tea. They wanted a no B.S. approach to the work and to “take the piss” out of a certain red and white branded cola. You may have seen the ads all over town lately (the media buy was huge), but you may have missed this little promo stunt where Lipton Sparkling Iced Tea literally blows people away, because everyone knows that’s what a good soft drink does.
The Advertising Portfolio & Repository for Writer/Creative Director Eran Thomson