ABOUT
ERAN THOMSON - FREELANCE CREATIVE DIRECTOR, COPYWRITER, TACO DESTROYER.
TL;DR – I am a freelance creative director, copywriter, director, agency co-founder, and known John McEnroe doppelgänger. I have won almost every advertising award, but never a Grand Slam. My pedigree includes places like BBH, TBWA, and more. I love above-the-line but am fluent in digital and social. Big fan of strategy, teamwork, and tacos. Dual citizen able to work in AU and US.
↳ A long-ass third-person bio for the super curious.
Eran is a trusted creative leader, problem solver, and copywriter extraordinaire, but if anyone asks, he’s an art director who loves to write.
Because an AD who can write is gold, but a writer who thinks he can art direct is a pain in the hole.
He’s done a lot of ads. And also done a lot of stuff that isn’t ads. Most agencies agree his broad experience makes him better at what he does. Others may feel his extracurricular activities mean he’ll be bored making ads for them. But here’s the thing:
Eran loves cracking a brief and selling ideas more than he loves burritos. And he really loves burritos. A lot.
Coming up with ideas is his happy place. And four out of five Marketing Directors love him. So odds are you’ll have a lot of fun together, and be glad you got him in.
Prior to becoming a freelance creative director and pitch consultant, Eran was CD at TCO. As part of a newly installed management team he helped instill new processes, rebuilt the creative department, rebranded the agency, and worked with blue-chip brands like Johnson & Johnson, Neutrogena, Nicorette, Nestlé (Kit Kat, Allen’s, Aero, Wonka, Lifesavers, Nespresso, Uncle Toby’s, etc.), Optus, Maximus, Coca-Cola, American Express, Samsung, and more.
Other agency experience includes co-founding the Sydney office of Freeform. Under his creative supervision, the boutique quickly built a portfolio that included the Australian launch of Chucky, AMF Bowling, Fudge hair care, and AusFilm. The agency was acquired by AJF Partnership in 2014.
As group creative director at TBWA Sydney, Eran worked directly with Neil Lawrence and was in charge of brands including Qantas, Lion/Nathan, and Apple, and his pitch work for Sony PlayStation earned the Sydney office wider access to creative briefs from the global network.
Before arriving in Australia Eran held a senior role at the New York outpost of BBH where he learned many of John Hegarty’s secrets. And he’ll spill them all over a beer and a burrito.
Eran’s dedication to the “craft” has earned him at least one of nearly every advertising and design award, and his work is featured in multiple marketing textbooks, trade journals, and creative annuals. As a CD he enjoys mentoring juniors, has volunteered as an AWARD School Tutor, and offers free portfolio reviews for creatives.
Eran is also a comedy writer/director. Watch his reel here.
His love of ideas and their execution, coupled with a high agency pedigree gives Eran the strategic insight, client management skills, and creative stewardship necessary to ensure your next project is a success.
Eran’s other passions include snowboarding, freestyle rap, and old Land Rovers.
People say I look like McEnroe. We are both Pros, but if you give me a tennis racquet, I’ll just pretend to play a Van Halen solo.