This work was part of a wider reaching social media campaign for Kit Kat run primarily on Facebook and YouTube for over 1M combined views. The “Break Hazard” videos below introduced the Break Rescue Team, who also responded in near real time with video (and written) solutions on Facebook during “Break Hazard Awareness Week.” 

Check out all the videos below (including Director’s Cuts) or watch them on the Kit Kat YouTube Channel.

UPDATE: After over 1 million combined views, the results are in and the Break Rescue Team are now off celebrating a job well done. Check out the case study video at the bottom of this page for sales and engagement results and more.