The Advertising Portfolio & Repository for Writer/Creative Director Eran Thomson
 

Tone of Voice

Kit Kat – Break Rescue

Category : Character Development, Comedy, Copywriting, Creative Direction, Digital, Director, Screenwriting, Social Media, Tone of Voice, Video
Kit Kat – Break Rescue

Just released some new videos as part of a wider reaching social media campaign for Kit Kat. The work included near real time video (and written) responses on Facebook from the Break Rescue Team for all of “Break Hazard Awareness Week,” along with lots of activity on YouTube (over 1 million combined views) including prize packs and more.

Check out all the videos here, (including Director’s Cuts) or watch them on the Kit Kat YouTube Channel.

Break Hazard Awareness Week

 

UPDATE: The results are in and the Break Rescue Team are now off celebrating a job well done. Check out the case study video below for sales and engagement results and more.

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