Kit Kat – Break Rescue
Category : Character Development, Comedy, Copywriting, Creative Direction, Digital, Director, Screenwriting, Social Media, Tone of Voice, Video
Category : Character Development, Comedy, Copywriting, Creative Direction, Digital, Director, Screenwriting, Social Media, Tone of Voice, Video
Just released some new videos as part of a wider reaching social media campaign for Kit Kat. The work included near real time video (and written) responses on Facebook from the Break Rescue Team for all of “Break Hazard Awareness Week,” along with lots of activity on YouTube (over 1 million combined views) including prize packs and more.
Check out all the videos here, (including Director’s Cuts) or watch them on the Kit Kat YouTube Channel.
UPDATE: The results are in and the Break Rescue Team are now off celebrating a job well done. Check out the case study video below for sales and engagement results and more.